Top 10 Tuesday: Quotes from UnMarketing (#UnBook)

Here are a few of my favorite quotes:

{1} “You never know who somebody really is and who they might be down the road.”

This is true in EVERY area of life, but especially when it comes to marketing your brand or product. Treat everyone like they are someone special, because they truly ARE!

{2} “It takes a lifetime to build a reputation and one tweet to screw it all up.”

SO true!

{3} “If you do not have great content it does not matter at all how you deliver it.”

What they say about content being king is true – great content will sell itself.

{4} “If you want to build a presence in the social media platform, then you need to be present.”

While it’s okay to use auto-tweets occasionally, you really need to be available to continue the conversation with anyone who responds to your tweets. Tweeting is not a one-way street, it’s a conversation.

{5} “When you’re good, you tell people. When you’re great, others say it for you.”

We’ve all seen this to be true, especially in the world of blogging. Who doesn’t love to share a GREAT post they’ve found?

{6} “The best ideas in the world aren’t the profitable ones. The best-implemented ideas are.”

I know this to be true in my life – I have a ton of GREAT ideas, but if I don’t implement them well, they are worthless.

{7} “Twitter is a community, a conversation, not a pitch platform.”

I just cleaned my following list on Twitter out last week, eliminating those that I was following that were using Twitter only to promote themselves and their blogs. If that’s all your using Twitter for, there are other, much more effective ways to promote your blog. Twitter is all about interaction (see #4 above).

{8} “Authenticity is everything. It’s not about how many followers you have, but your engagement with them.”

We don’t have enough time in a day to follow every great writer/blogger/business out there. The ones that interact with us and make us feel like we’re important to them are the ones that are going to gain our loyalty.

{9} “Nothing out there [in social media] will ever change the fact the relationships take time.”

If you haven’t already experienced this, you will. Becoming fast-friends with others in social media is more the exception than the norm. Take the time to build lasting relationships with others, just as you would in real life.

{10} “You’ve got to invest in something before withdrawing.”

Just as you wouldn’t go to a bank to take money out that you didn’t first put in, neither should you expect to have an instant following on a social media platform. Blogging, Facebook, Twitter – they all take time to build relationships and influence (see #9 above). Don’t expect to be great overnight!

UnMarketing is not just a book about marketing – it is so much more! I would highly recommend it to anyone attempting to spread their blog, brand, products, etc. You can follow the author, Scott Stratten, on Twitter: @UnMarketing.

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